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RBC Blue Water Project to Make Donation of $30,000 on Behalf of RBC GranFondo Whistler

Wednesday, July 17, 2013
FOR IMMEDIATE RELEASE

RBC Blue Water Project to Make Donation of $30,000 on Behalf of RBC GranFondo Whistler
Communities to Vote for Pacific Salmon Foundation Conservation Projects

July 17, 2013 Vancouver, BC: In honour of the RBC GranFondo Whistler on Saturday, September 7, 2013, the RBC Blue Water Project is donating $30,000 to a non-profit organization. The donation will go towards the Pacific Salmon Foundation, an independent, non-government, charitable organization.

The Foundation protects, conserves, and enhances wild Pacific salmon populations in B.C. and the Yukon. They have a number of initiatives underway in the Sea to Sky corridor and British Columbians can help decide how the donation is distributed by voting for one of the amazing projects.

“We are committed to the sustainability of our events in the local communities and our partnership with the RBC Blue Water Project is another extension of that commitment,” says Kevin Thomson, GranFondo Canada President and Chief Enthusiast. “We are excited to see how people will vote for the donation to be spent.”

“For every dollar the Foundation invests in community projects, local groups raise another seven through additional fundraising for goods, services and cash,” said Dr. Brian Riddell, president and CEO of the Pacific Salmon Foundation.  “The donation from the RBC Blue Water Project on behalf of the RBC GranFondo Whistler, will become a significant contribution towards the sustainability of Pacific salmon populations along the Sea to Sky region.”

“The RBC Blue Water Project is dedicated to protecting the world’s most precious natural resource, fresh water. We are pleased to support the trusted voice for conservation and restoration of wild Pacific salmon and their ecosystems,” says Graham MacLachlan, Regional President, BC, RBC Royal Bank.

How to Get Involved
Voters can choose between four initiatives in the Sea to Sky corridor. Voting will take place on the RBC GranFondo Whistler Facebook page here [Facebook post]:

• Project 1: Building public and industry support for salmon
• Project 2: Supporting salmon education
• Project 3: Creating better salmon spawning habitat
• Project 4: Protecting salmon as they grow in the wild

For more information about each project, please visit http://granfondowhistler.com/RBC-Blue-Water-Project-Vote-Now.

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Media Contacts

Lindsay Carswell, Director of Marketing, GranFondo Canada, 604-990-2510 ext 340 or lindsay@granfondocanada.com

Michael Meneer, VP, Communications, Marketing & Development, Pacific Salmon Foundation, 604-664-7664 ext 127 or mmeneer@psf.ca

Ian Colvin, Senior Manager, Communications, RBC Royal Bank, 604-665-4031 or ian.colvin@rbc.com

About the Pacific Salmon Foundation
The Pacific Salmon Foundation was created in 1987 as an independent, non-government, charitable organization to protect, conserve and rebuild Pacific Salmon populations in British Columbia and the Yukon. Since 1989, the Foundation has invested more than $37.5 million to support Pacific salmon conservation projects. Pacific Salmon Foundation’s mission is to be the trusted voice for conservation and restoration of wild Pacific salmon and their ecosystems and works to bring salmon back stream by stream through the strategic use of resources where local communities are mobilized. www.psf.ca

About GranFondo Canada
Founded in 2007, GranFondo Canada is an event management company committed to providing world class cycling experiences in world renowned locations. Rooted in the growing domain of sport tourism, these events appeal greatly to cyclists seeking a unique and memorable experience. 2012 events include the second annual RBC GranFondo Kelowna on July 14, the inaugural RBC GranFondo Banff on August 25 and the third annual RBC GranFondo Whistler on September 8. For more information visit: www.granfondocanada.com

About RBC Blue Water Project
The RBC Blue Water Project is an historic, wide-ranging, 10-year global commitment to help protect the world’s most precious natural resource: fresh water. Since 2007, RBC has pledged over $36 million to more than 500 charitable organizations worldwide that protect watersheds and promote access to clean drinking water, with an additional $6 million pledged to universities for water programs. In 2013-2014, the RBC Blue Water Project will focus on supporting initiatives that help protect water in towns, cities and urbanized areas.  For further information, visit www.rbc.com/bluewater.