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GranFondo Canada announces new partnership with Vega

Monday, July 14, 2014

FOR IMMEDIATE RELEASE

GranFondo Canada announces new partnership with Vega
On-course fuel will include Vancouver’s own Vega’s Sport System

July 14, 2014 – Vancouver, BC: Today, GranFondo Canada announced that Vega, the leader in clean, plant-based nutrition, is the Official Sport Performance Nutrition Sponsor for both the RBC GranFondo Banff and RBC GranFondo Whistler.

Vega’s Informed Choice certified Sport System will be present on course to ensure riders are properly fueled to push harder and last longer. Fondo riders can look forward to Vega’s Sustain line which focuses on immediate and sustained energy, hydration and electrolyte replenishment. Vega Sport products on course will include Electrolyte Hydrator, Energy Bars and Endurance Gels.

“We are thrilled to be partnering with Vega this year for the 2014 RBC GranFondos in Banff and Whistler.” says Neil McKinnon, founder GranFondo Canada, “With our fast paced everyday lives, it is challenging for endurance athletes, especially cyclists to get properly fuelled on the go. Proper nutrition throughout long rides is essential for maintaining strength, stamina and alertness and having access to Vega’s plant-based and gluten free supplements on course will help GranFondo riders perform at their best.”

To celebrate the upcoming GranFondo, Vega has teamed up with B.C. based London Drugs to offer a specialty bundle preparing riders for the RBC GranFondo Whistler in September. Priced at $179, this offer includes the Vega Sport Pre-Workout Energizer, Electrolyte Hydrator, Energy Bars, Performance Protein, Recovery Accelerator, plus a Vega One Starter kit and GranFondo T-shirt. The limited time offer will be available for purchase until July 31st.

The GranFondo Canada series consists of two events - the 150 km RBC GranFondo Banff taking place August 23rd and the fifth annual RBC GranFondo Whistler taking place Saturday, September 6th with an expected 4,000 cyclists participating from around the world.

For more information, visit www.granfondocanada.com

For media inquiries, please contact:
GranFondo Canada: Neil McKinnon 604-568-8648 or neil@granfondocanada.com
granfondowhistler.com

About GranFondo Canada
Founded in 2007, GranFondo Canada is an event management company committed to providing world class cycling experiences in world renowned locations. Rooted in the growing domain of sport tourism, these events appeal greatly to cyclists looking for unique and memorable experiences. 2014 events include the third annual RBC GranFondo Banff on August 23 and the fifth annual RBC GranFondo Whistler on September 6. For more information visit: www.granfondocanada.com

About Vega
Since 2001, Vega (previously Sequel Naturals) has established itself as the leader in the plant-based natural health and performance products industry. Formulated by Brendan Brazier, vegan former professional Ironman triathlete and bestselling author on plant-based nutrition, the Vega brand of nutritional products is internationally recognized. Good for your body and the planet, Vega is the clean, plant-based choice to fuel your healthy, active lifestyle—without compromise. For more information, please visit myvega.com, join Vega on Facebook at facebook.com/vegafanpage and on Twitter @VegaTeam.